Copywriting for Authors - Mini-Course Table of Contents
The core lessons that introduce the long forgotten basics of copywriting. Each lesson explains these basics and enables you to learn the second necessary field of craft to succeed as an author.
Note: each lesson has no-cost downloadable lesson plans as well as the full book - available to paid members.
Table of Contents
Copywriting for Authors - Preface
NOTE: I’m re-releasing this course-series here to restore this lost material. It introduces copywriting basics from the renown Eugene Schwartz, which few modern guru’s either know or credit. Including this forward, there are 7 lessons. It is also available in my “Copywriting for Authors” book.
Copywriting for Authors 01 - Analyzed Solutions
Eugene Schwartz lays out the premise and breakthrough of his classic “Breakthrough Advertising” within the few pages of its introduction:
Copywriting for Authors 02 - Avoiding Marketing Failures
AD-BLOCKERS. WHY DO PEOPLE USE THEM? I do. So I had to ask myself that question. Answer: I don't like being interrupted by nonsense. Ads are unwanted – unless you're shopping for that exact thing.
Copywriting for Authors 03 - Solving Impossible Mysteries
Anyone can use cheap knock-off, copy-cat headline. The top pro's use only one universal solvent for each and every copywriting puzzle.
Copywriting for Authors 04 - The Heart of Copywriting
Schwartz and other copywriters immersed themselves in our culture, recommending that you get subscriptions to the most popular magazines, and you buy and read the blockbuster books, and you see all the most popular movies several times.
Copywriting for Authors 05 - The Two Questions You Must Ask First
Probably the most vital breakthrough Gene Schwartz developed as he wrote his book was based on just two elements and their maturity. Both of these may seem obvious to someone who has a long history in copywriting.
Copywriting for Authors 06 - Where to Find Your Breakthroughs
Schwartz' classic is not an easy study. These five earlier lessons are simply short summaries of data that sometimes is explained across and between several chapters.
For paid members, I include the entire book, as found below.
As time permits, I’ll extract other invaluable material to produce these as courses. For now, enjoy this book of classic evergreen copywriting and marketing elements, compiled into a single volume.
Good luck.
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