Cracking the Cashflow Code Lessons: Table of Contents
Solving the mystery of how struggling writers never seem to find the profitable livelihood they are searching for. Who's the villain, what are the traps, how to escape the hamster wheel...
As part of updating my 22 books on self-publishing, I was haunted by a mystery. This update was to simply extract the evergreen principles which always worked. But there were times when those principles failed. And it followed a pattern. Sleuthing this whodunit resulted in 9 lessons...
This update followed on the heels of a three-year effort to test “organic discovery” on the big ebook distributors. Only to find that it probably never existed. So I began to study book marketing in earnest.
And then the villain emerged. Certain distributors were there only to make income for themselves. The author and their products, as well as readers, were simply commodities. Each were easily replaced by the next-in-line who were chasing the promoted dream of fast profits.
This then prompted a complete research on how all this scene came to be - and how to break this endless loop of fast release and boilerplate fiction. A loop pattern that was resulting in writer burnout.
The lessons below explore this scene much as a crime story, as each clue leads to another — until finally the villain, henchmen, and modus opperandi are all exposed. And then the logical solution to real book sales is outlined.
I’ve collected these lessons here so you can follow and review them, as well as being able to have all this data at your fingertips.
And below them, enable you to download a complete set for offline access and study.
Good Hunting!
Lessons:
Cracking the Cashflow Code - Lesson 01: Solving The Mystery of Low Income Authors
While it's easier than ever to write and publish your books to the world, it's also harder than ever to make a living at it. What this continues the trend of impoverishing authors is a little-examined mystery. This course and lessons were developed to help you connect the dots and maneuver successfully through the minefield of “conventional wisdom” and “advice” that keeps authors struggling to make ends meet.
Cracking the Cashflow Code - Lesson 02: Writer's False Hopes - Dashed Dreams
Where Conventional Wisdom Fails. This story is the common theme of the bulk of all authors out there. They've read and been told about the massive success that's possible – and how they only have to follow this model to start raking in the dough as it falls from the sky.
Cracking the Cashflow Code - Lesson 03: Who's Stopping Writer Success?
Writers are encouraged to create books exactly for the whales. The most successful write in specifically popular genres, covering the expected tropes. They write in interconnected series. But even while apparently covering all bases, there is no guarantee that your book will generate sales enough to cover your expenses.
Cracking the Cashflow Code - Lesson 04: Amazon as a Criminal Mastermind
How Amazon Is Killing off Writerpreneurs. This ebook-loss-leader idea flies in the face of Amazon and their arbitraries. The one's they've introduced make themselves rich while killing off authors by keeping them poor. Obviously, it's in the best interest of Amazon to push ebooks, since they are low overhead and high profit.
Cracking the Cashflow Code - Lesson 05: Opening Locked Doors in Walled Gardens
Finding the Secret to Which Books Sell - At the beginning of 2018, I had to test some conventional wisdom about book publishing. I'd been told over and over that there was still some “organic discovery” on the book distributors. If you came out with new titles every few weeks, then Amazon would recommend your books and readers would find them.
Cracking the Cashflow Code - Lesson 07: Old Keys Open Old Locks
It's the classics which contain the answers to modern conundrums. Always. Because of that old phrase – the one that says people who refuse to study their own history are condemned to repeat their mistakes...
Cracking the Cashflow Code - Lesson 08: Stratagems For Writerpreneur Success
Now we are ready to move forward. There are some time-proved approaches in your writerpreneur business that we've incidentally touched on earlier. Let's examine these more closely now.
Cracking the Cashflow Code - Lesson 09: Evergreen Elements of a Sustainable Writing-Publishing Business
Here's the summary elements of a successful Writerpreneur Operating System:
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