Getting Your Book Published and Marketed: Actions List - Case Study 03

Any Man (and his brilliant wife) Knows - Things Get Done When You Have a List: Self-Publishing Truth.

(Photo: Rob and Stephanie Levy)

There are lots of details to get done when you publish books, let alone market them.

And I made a great list, just to keep track of things. Of course, I just realized we missed a few points there - which we've covered in our first installment, a couple of days ago.

The story behind this started with a long history of having my books ignored. Lulu is great a publishing, but has been only so-so for sales of my books.

When the ebooks scene really opened up a couple of years ago, I got into this and soon found that by being on the Big Boys, I started getting sales. Next for me was to do several tests to see if conventional wisdom held true. Like most fairy tales, some basic points were accurate, but the bulk of what has been passed on as Gospel is mostly fiction. (No matter how many celebrities endorse it.)

These tests formed the core of what gets books sold onli…