How Steve Scott left Habit Stacking money on the table with his (former) bestseller
The point is branding and trademarks.
Once he had his bestselling book (and made as much as $61K per month off of it and a few others) he went on to writing books on habits in general rather than doubling down on his cornerstone work.
In his blog posts, you see that he complains how the book isn't well written, he needs to do a revision, he was shredded i…
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