Harnessing the Power of UTM Parameters with Bitly - Bitly | Blog
You need to track which of your books is giving you link-love. Particularly, which ones are generating leads, which from from the Look Inside.
Yes, the primary reason for ebooks is Lead Generation (email subscriptions). They suck at generating income, which "conventional wisdom" is still cheering on. (That definition is commonly-accepted, but unexamined beliefs.) Sure, the top 1% make 6-figures - for awhile. And as long as they keep cranking out popular books. But everyone else makes between $250 and $500 per year. That same old 95-5 or 95-3 or 99-1 percentile split - depending on the data you're looking at.
So you put a Lead Magnet in the front and back of your book so that anyone can find it and come straight to your website and sign up. But you have one Lead Magnet and a few dozen books. Use the UTM parameters (i.e. "http://yourdomain.com/.../?ref=bestseller01" ) to let you know which one is sending you the most leads. …
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