[Writerpreneur] The Soul of Book Marketing is Copywriting
[Writerpreneur] The Soul of Book Marketing is Copywriting
Any author must get their books in front of interested readers and sell them with your journey story.
Copywriting is communication, it’s actually telling the story of a product or service and inviting a potential customer along for the journey – or giving that individual a tool or weapon or advice they will need on their own journey.
It’s logical to take up the study of copywriting in order to improve your sales. Some even call it a “rainmaking” skill, as it’s so rare to encounter someone who really knows what they are talking about in this field.
I’m not going to veer off in that direction right now – just know that it’s something any marketer needs to invest in and master.
The essence of Marketing revolves around helping people on their journey – either to get going, or to continue on some part of the great life-cycle they are on.
That one connection has been missing up to this point with all the greatest copywriters of all time. Only after a long study of these copywriters did that connection finally peek out and raise its hand.
Your online bookstore is a shop all heroes visit.
That’s the approach to take. Either at the start, or somewhere along the way, you want everyone who has a journey involving your particular niche to stop in and buy the tools, weapons, manuals, or advice you have to offer.
Your job is to constantly rotate the merchandise and freshen up the displays so that every time anyone visits, they see something new and exciting which will help them overcome their next challenge.
You are offering individual books, in various shapes and sizes, and also packages of related materials, as well as collections of related books so they can buy them and improve their life and success-rate in living it. Courses, videos, courses – in addition to bundles.
No one book will make your fortune. More that you are offering a continuing service of enabling people to find what they are looking for inside of what you have been collecting and publishing.
Your storefront is virtual. You work from your own home. But people can visit your shop simply by pointing their browser to your address. This is why book publishing as a home business is a way to first get financially free and then get as rich as you want so you can do whatever you want with that money. Real freedom.
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