Writing While Farming

Writing While Farming

Home
Notes
Bookstore
M - Writerpreneur
Sa - New Voices
Table-of-Contents
Archive
Newsletters
About

copywriting

Writerpreneur OS Lessons - Table of Contents
The core lessons that introduce the long forgotten basics of copywriting. Each lesson explains these basics and enables you to learn the second…
 • 
Robert C. Worstell
Copywriting for Authors - Mini-Course Table of Contents
The core lessons that introduce the long forgotten basics of copywriting. Each lesson explains these basics and enables you to learn the second…
 • 
Robert C. Worstell
Death by Advertising Series
A complete list of the stories published in the Death by Advertising Anthology - available online through Substack (and through ebook distributors…
 • 
Robert C. Worstell
Copywriting for Authors 06 - Where to Find Your Breakthroughs
YOUR OWN MILEAGE WILL DEPEND on your study of this and other classics – to boil down and internalize the principles and patterns of these author's…
 • 
Robert C. Worstell
Copywriting for Authors 05 - The Two Questions You Must Ask First
COPYWRITING HITS YOUR POTENTIAL BUYER WHERE THEY LIVE. It's two things: how aware is the individual buyer, and how over-saturated is the market they are…
 • 
Robert C. Worstell
1
Copywriting for Authors 04 - The Heart of Copywriting
COPYWRITING PARALLELS THE READERS MIND. So it uses three principles to persuade people. Or to reach them like storytellers. Marketing-as-help is…
 • 
Robert C. Worstell
Copywriting for Authors 03 - Solving Impossible Mysteries
WHY COPYWRITING WORKS IS DUE TO YOUR HOMEWORK. You have to know your product and know the mass desire your product fills. Your copy simply matches your…
 • 
Robert C. Worstell
1
Copywriting for Authors 02 - Avoiding Marketing Failures
WHEN DOES MARKETING REALLY WORK? Only when producing a solution that you already feel you need. It feeds your perceived want. Marketing fails when it…
 • 
Robert C. Worstell
Copywriting for Authors 01 - Analyzed Solutions
WHY ONLY ANALYZED SOLUTIONS WORK: The headline and the ad following it are designed to open up an entirely new market for that product. The object is…
 • 
Robert C. Worstell
Snapshot: fencing...
For those of you wondering about my day-to-day life (when I'm not writing...)
 • 
Robert C. Worstell
1
3:15
Book Marketing Breakthrough 01 - Scratching Your Own Itch
Scratching Your Own Itch - when a burning question won't let you go...
 • 
Robert C. Worstell
2
Kickstarter Post-Mortem
Thanks to all who supported this. Sorry, we didn't get enough to push it over the line. But I've included links so you can get your books anyway…
 • 
Robert C. Worstell
2
© 2025 Robert C. Worstell
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture